By The Drum Team, Editorial

January 6, 2012 | 1 min read

Bacon brand Danepak is launching a new ad campaign dubbed 'Mornings Made Better'.

A new TV ad, created by Bray Leino and launching on Monday, shows an idyllic English village named Morning where the pyjama-clad residents take breakfast extremely seriously.

The ad will be released in 10, 30 and 40-second executions and will be joined by a radio campaign, a Mornings Made Better website, redesigned packaging and new livery for Danepak's trucks.

Danepak brand controller Rob Stroud said: “We have been talking to our consumers to understand what they really want from Danepak, and through our new campaign and packaging we believe we can deliver on their expectations, enhancing their experience of our brand both in-store and at home."

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Bray Leino

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