The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

January 6, 2012 | 1 min read

Alfa Romeo has created a Facebook campaign to celebrate the new Alfa MiTo Quadrifoglio Verde, with four fans of the profile page to win prizes.

The campaign features a spinning carousel wheel made entirely of fans' profile pictures, with each fan’s picture being given more space on the carousel as they share and tweet about the competition to their friends and followers.

The carousel is synced to a realtime Goodwood race track, where on 11 January an Alfa Romeo Mito will be driven by stunt driver Terry Grant. The race track has 4 lines of water balloons which are placed diagonally at an even distance. When the car bursts a line, the carousel will points to one of the Facebook profiles to show the winner.

The four prizes on offer are an Apple iPad, stunt driving lessons from Terry Grant, tickets to one of his stunt shows and a selection of Alfa Romeo goodies.

Alfa Romeo

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