Abbie Sampson appointed to top media post at consumer group Which?

By Hamish Mackay

January 6, 2012 | 2 min read

One of Number 10 Downing Street's team of chief press officers, Abbie Sampson, has been appointed to a top job at consumer group Which?

PR Week reports that Sampson, who joined Downing Street's Strategic Comms Unit in 2008, will take up her new role as head of news at Which? on February 27.

In late 2010 she was moved to Number 10’s press team to help integrate the comms plans of government departments and Downing Street’s press operation.

She will report to Richard Lloyd, executive director of Which?, who told PR Week that Sampson had built a “strong track record working across important domestic policy areas in an extremely busy press office”.

The media magazine quotes Lloyd as saying: "Abbie joins at an exciting time for Which?. Our ambition is to be the trusted voice of consumers, and Abbie will work with me to step up our public campaigning on the big issues that matter to people across the country.”

He said that the group’s 2012 campaigns would focus on “winning a better deal for squeezed households – more affordable energy, better banking, and fairer food prices”.

Lloyd added: “We will play a bigger, more visible role in public services, providing trusted information and advice to people on education and health as the Government's reform agenda unfolds.”


More from Which?

View all


Industry insights

View all
Add your own content +