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By The Drum Team, Editorial

January 5, 2012 | 1 min read

Nike has launched a new campaign urging the public to ‘make it count’ and reveal their personal pledges on Twitter.

Created by Wieden + Kennedy London and AKQA, the campaign features athletes such as Mark Cavendish and Paula Radclliffe.

The posters which have been released as part of the campaign each feature an image of the athlete training, with their pledge written across the image. Each athlete’s Twitter handle and the hashtag #makeitcount are included at the bottom of the poster. The photos were taken by Adam Hinton.

Several videos have also been created for the campaign, with Mo Farah and Rio Ferdinand both featuring.

As well as the public being able to tweet their pledges, shoppers can be photographed at Nike's flagship London stores in Westfield Stratford City and Oxford Street with their handwritten pledges. These photos will then be displayed in store.

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