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The Drum Magazine: Friday 6 January


By The Drum Team, Editorial

January 5, 2012 | 3 min read

A taster of what's in our latest issue out Friday 6 January

New Year’s Honours – Cover Story

Each year The Drum selects its top agencies from each marketing discipline and region of the UK, to form the New Year’s Honours list. In this issue of the magazine, take a look at those agencies which have gained a place on the coveted list this year, and why they’ve been chosen. Find out The Drum’s top agencies in design, advertising, digital, media, social media, as well as ones to watch in 2012.

2012 predictions

In this feature The Drum speaks to industry leaders such as Naked Penguin Boy’s Rowan Heasley and marketers from Experian’s digital business units to find out their marketing predictions for 2012 – from mobile and SEO to email marketing and social media.

Retail reflections

The Drum has joined forces with Carat and retail specialist Synovate Retail Performance for a year-long focus on the retail sector. Here, three of Carat’s digital marketers present their views on what’s in store for retail in 2012.

RAR report

This report from Diane Young and Steve Antoniewicz takes a look at what the past year meant for the Recommended Agency Register, from both an agency and a client perspective, and provides a glimpse of what to expect from RAR in 2012.MiNetwork review

Richard Draycott reviews the Marketing Industry Network (MiNetwork), providing details of 2011’s networking events and activity, as well as a nod to what developments the next year will bring.

Events calendar 2012

All the key information and deadlines for The Drum’s various award schemes in 2012 in one place.


Industry insights

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