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Cereal brand Jordans unveils new pack designs

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By The Drum Team, Editorial

January 5, 2012 | 1 min read

Cereal brand Jordans has unveiled new packaging designs created by branding agency 1HQ.

The new look will roll out across Jordans' range throughout this year.

Sajag Patel, 1HQ's client director, said: "We were briefed to reinforce Jordans’ credentials within the cereals category. It has been a delicate balance to design individual packs within the full range whilst communicating the Jordans brand values in a clear and consistent way.”

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