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Callcredit Information Group

Callcredit Information Group appoints Lucre for consumer PR

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By The Drum Team, Editorial

January 5, 2012 | 1 min read

It has been revealed that credit reference agency Callcredit Information Group has appointed Lurce to handle its consumer PR.

The agency will be expected to raise awareness of the company’s consumer data and credit referencing services for individuals.

Lurce has said that it will carry out a media relations campaign, which will include research-based news articles and opinion pieces.

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