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RedEye Econsultancy

70% of companies have not optimised their website for mobiles


By The Drum Team, Editorial

January 5, 2012 | 2 min read

Despite the growth of the mobile internet use, it has been revealed the 70% of companies have not optimised their website for mobile, while 84% are not designing marketing emails for mobile.

Research from the RedEye and Econsultancy Conversion Rate Optimization Report 2011 found that only 28% of companies and 30% of agency clients say they have used mobile phones while testing.

The figures are lower for testing using tablets: 16% of company respondents and 17% of agency clients.

With just 25% of marketers saying they are satisfied with online conversion rates, the report suggests that tablets and phones should not be ignored in mobile conversion strategies , as it can also help to boost conversion overall.

Mark Patron, CEO at RedEye, said: “Accepting that consumers often use multiple devices to access email and Internet, if the content is not optimised for the media it directly impacts conversion. For customers trying to view a full scale website on their phone, it’s not just frustrating, it’s all too-easy to head elsewhere to a properly optimised site.”

The research also that that despite open rates potentially being improved by optimising emails for mobile, just 14% of companies and 24% of agencies are currently doing this.

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