70% of companies have not optimised their website for mobiles
Despite the growth of the mobile internet use, it has been revealed the 70% of companies have not optimised their website for mobile, while 84% are not designing marketing emails for mobile.
Research from the RedEye and Econsultancy Conversion Rate Optimization Report 2011 found that only 28% of companies and 30% of agency clients say they have used mobile phones while testing.
The figures are lower for testing using tablets: 16% of company respondents and 17% of agency clients.
With just 25% of marketers saying they are satisfied with online conversion rates, the report suggests that tablets and phones should not be ignored in mobile conversion strategies , as it can also help to boost conversion overall.
Mark Patron, CEO at RedEye, said: “Accepting that consumers often use multiple devices to access email and Internet, if the content is not optimised for the media it directly impacts conversion. For customers trying to view a full scale website on their phone, it’s not just frustrating, it’s all too-easy to head elsewhere to a properly optimised site.”
The research also that that despite open rates potentially being improved by optimising emails for mobile, just 14% of companies and 24% of agencies are currently doing this.