By John Glenday, Reporter

January 4, 2012 | 1 min read

The British Heart Foundation has enlisted the services of veteran hard man Vinnie Jones in its latest public information campaign.

It depicts Jones giving CPR to a heart attack victim, showing the proper ‘hard and fast’ chest compression technique (given to the beat of the Bee Gee's Stayin Alive) needed to save a life in an emergency situation.

New advice issued by the charity urges people who lack formal training to avoid the ‘mouth to mouth’ resuscitation technique entirely and focus solely on CPR.