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Transport For London (TFL)

TfL confirms CBS Outdoor will retain responsibility for all adverts on the London Underground network

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By The Drum Team, Editorial

January 4, 2012 | 1 min read

Transport for London (TfL) has today confirmed that CBS Outdoor will retain responsibility for all adverts on the London Underground network through TfL’s commercial advertising concession.

CBS Outdoor has held the concession since 2006 and is responsible for advertising sites across the London Underground network, including approximately 31,000 poster sites at stations and over 88,000 panels in train cars.

Graeme Craig, commercial development director at TfL, said: “Following discussions with CBS Outdoor we have reached a comprehensive agreement that sees CBS Outdoor continue to run the commercial advertising concession for London Underground.

“We are delighted to be maintaining our long and successful relationship with CBS Outdoor.”

Antonio Alonso, CEO of CBS Outdoor International, added: "We are pleased that our partnership will continue on what is undoubtedly the best outdoor advertising estate in London and we look forward to working closely with TfL and London in the exciting lead up to the London 2012 Games and beyond."

Transport For London (TFL)

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