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Somethin' Else creates iPhone game for Tate

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By The Drum Team, Editorial

January 4, 2012 | 1 min read

The Tate has launched an iPhone game in which players travel through the history of modern art and have to foil an evil villain's plan to remove all the colour from the world.

Race Against Time, created by Somethin' Else, challenges players to defeat Dr Greyscale as they travel through the major art movements of 1890 to the present day as illustrated by artist duo Peskimo.

Jane Burton, head of content and creative director at Tate, said: “Our aim is to bring art to new audiences who are interested in a more playful experience than cultural institutions typically offer."

The game is available free from the App Store from today.

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Somethin' Else

Somethin’ Else created online video for Virgin Media featuring music performance and interviews. The agency also produced social media and online content for the...

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