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Morrisions new marketing campaign offers consumers free shopping


By Ishbel Macleod, PR and social media consultant

January 4, 2012 | 2 min read

Morrisons is aiming to attract families who have little money left after Christmas by offering five shoppers a day in every store free shopping.

Running from Monday 2 January until Tuesday 31 January, every shopper will receive a unique reference number printed on their receipt. Five numbers will be drawn every day for every store.

With the supermarket having 471 stores, this means 72,000 shoppers will receive their shopping for free in January.

In-store POS and a new TV advert will launch on Monday the 2nd of January as well as nationwide press and outdoor advertising.

Richard Hodgson, group commercial director at Morrisons, said: “We understand that 2012 is set to be a tough year for customers, so our Great British Price Crunch effectively makes the weekly shopping budget stretch further, helping families to afford everyday essentials. We are not penny pinching - these are generous savings that will cut the cost of the weekly shop significantly in a tough month for families.

The launch of our Free Shopping gives customers the opportunity to win something which will help with their finances as well as providing some excitement during a month which can be tough.”


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