By Ishbel Macleod | PR and social media consultant

January 4, 2012 | 1 min read

McDonalds has launched a new TV advertising campaign in France, promoting a limited edition range of burgers.

Directed by Trévor Cornish, the McFarmer vs McTimber advert was created by TBWA\Paris.

The ad features training montages to a banjo version of ‘Eye of the Tiger’, with the print advert asking 'who will be the better one?'

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