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Lloydspharmacy campaign says 'leave the old you behind'

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By The Drum Team, Editorial

January 4, 2012 | 1 min read

Lloydspharmacy has launched a new campaign urging people to 'leave the old you behind'.

The ads, created by marketing agency TDA, encourage those seeking a healthier lifestyle in the new year to visit their local Lloydspharmacy branch.

"This campaign is about making the most of life and letting people know that Lloydspharmacy is there for them,” said Bex Lewis, senior account manager at TDA.

"We want people to see Lloydspharmacy as the place to go if they want to enjoy a healthier life."

Activity will involve press ads in national newspapers and glossy magazines and point of sale.

Further point of sale and customer communications will promote Lloydspharmacy's distribution of the Department of Health 'Quit Kit'.

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