The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

January 4, 2012 | 1 min read

Fisherman's Friend is promoting the power of its lozenges in a new TV campaign.

Fox Kalomaski Crossing has created two new ads which show the affect the lozenges have on a cranky taxi driver and a hard-pressed foundry worker.

Doreen Lofthouse, chairman of Fisherman's Friend manufacturer Lofthouse of Fleetwood, said: “Our objective is for our millions of loyal customers to keep enjoying Fisherman’s Friend as well as gaining an even wider market for our uniquely appealing product."

The ads break nationally this week.