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Belling embarks on year-long marketing and PR push to mark centenary


By The Drum Team, Editorial

January 4, 2012 | 2 min read

Cooking brand Belling is to run a 12-month PR and marketing campaign during 2012 as it celebrates 100 years in business.

The campaign will span trade and consumer PR, trade advertising, point of sale, social media, events, a new-look website, brochure and a commemorative book.

The logo, website, brochure and book design have been created by Belling’s ad agency, Home. The centenary PR is being managed by The Right Agency, which will look after trade PR and copy for the book, and Umpf, which will handle consumer PR and social media.

The centenary activity is in addition to the on-going retained PR support provided by The Right Agency and Umpf.

This month Belling will ask its Facebook fans and staff to help select a charity of the year from a shortlist of six.

And it will unveil a limited edition suite of appliances - the '100 Collection' - featuring its centenary logo.

Denver Hewlett, chief executive of Belling, said: "We are extremely proud of our heritage and all that the brand has achieved, so we intend 2012 to be a year of celebration that engages consumers with our history and everything that makes Belling a great British brand.”


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