Admedia announces partnership with Network Rail
Admedia has announced a new partnership with Network Rail, which will see A3 washroom panel advertising within its nationwide station washrooms.
The new advertising will allow longer dwell times for brands, plus a gender targeting opportunity not seen in rail stations before.
Adam Mills, MD of Admedia, said: “We are delighted to be working in partnership with Network Rail as it gives us the opportunity to reach rail travellers for the first time. We already have a lot of knowledge about this audience through our Motorway Service Areas and we’ve long been working with the type of brands that would be ideal for Network rail.
“We are looking forward to offering our existing & new clients access to this new audience via the rail washroom environment.”
The portfolio of stations includes seven London stations including the three busiest- Waterloo, Victoria & Liverpool Street– and six regional stations including Birmingham New Street, Manchester Piccadilly & Glasgow Central. Together, the stations will offer the potential for 100 million passenger impacts and 25.3 million washroom visitors in a year.
Steven Wood, advertising manager at Network Rail, said: “We are always looking for ways to unlock the potential for commercial revenue held in our stations. Working in partnership with Admedia. This innovative new advertising contract will reach more people every day through eye-catching and exciting new advertising, generating vital funds for us to invest straight back into the railway.”
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