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Feasters unveil new snack food packaging

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By John Glenday, Reporter

January 3, 2012 | 1 min read

Microwave snack brand Feasters has appointed brand design consultancy Chilli UK to “evolve” the brand devise new packaging that places the emphasis on their snacks speedy preparation time.

The new design is also intended to impart a more contemporary appearance through the use of bright colours and prominent icons.

The new look packs will adorn shop shelves from early 2012 in the popular Quarter pounder, chicken sandwich, hot dog and Panini range.

David Whittle, MD of Chilli UK, said: “Feasters is a well established brand, and it was great to work with the team to help them evolve.”

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