Facebook has announced a new set of advertising awards in the US in a bid to build better relationships with the industry, reports Adweek.
The Facebook Studio Awards are designed to recognise the best Facebook marketing campaigns.
A high-powered team of judges has been lined up : David Sable, global CEO at Y&R, Susan Credle, chief creative officer at LeoBurnett North America, Stephen Goldblatt, creative director at Evolution Bureau, Jeff Benjamin, chief creative officer at CP+B, Nick Law, chief creative officer at R/GA and Mark D'Arcy, director of global creative solutions at Facebook.
The Studio Awards mark the "culmination of the past year or so of agency and brand outreach at Facebook," says Adweek. In April, Facebook Studio was launched - a community for "agencies, brands, creatives and fans" to share ideas and show off their best work.
The awards are a way to highlight the fruits of that inspiration, says Facebook's global agency marketing head Jennifer Kattula.
Facebook said it had already received "hundreds of submissions from 40 countries," and it's pushed back the deadline from the end of December to Jan. 15.
Kattula said her team would winnow down the submissions before the judges meet in February for final selections. They will decide whether a campaign is "social;" whether it makes full use of Facebook's marketing programmes; if it integrates with other media; and if it scales.
Leo Burnett's Credle told Adweek she was often skeptical of ad industry awards that "seem to exist for awards' sake." These awards, however, she said, were a way to explore how to bring "creativity and delight and actual storytelling" to a new medium, which she compared to the early days of TV advertising.