Shelter releases outdoor campaign to promote Vertical Rush charity event

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By The Drum Team | Staff Writer

January 2, 2012 | 1 min read

Housing and homeless charity Shelter has released an outdoor advertising campaign to promote its Vertical Rush event.

The campaign, developed by Out of Home International, has been created to encourage people to sign up to participate in its Vertical Rush ‘power up the tower’ event that will take place at the beginning of March.

This will be the fourth year that the charity has organised the event that challenges people to climb the 920 steps of Tower 42 in London.

Six Sheet posters will be placed at location around the city from today until 22 January , including a six-sheet poster placed on Tower 42 itself. QR Codes have also been incorporated into the artwork which will take users to the Vertical Rush website.

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