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By The Drum Team, Editorial

January 2, 2012 | 1 min read

Renault has begun to promote its Z.E range of electric cars by rolling out a campaign its used in May last year to promote the Nissan Leaf.

The automotive company has begun to market its electric cars in Europe with the 'Electric Life' campaign that aims to highlight what life would be like without electricity.

The campaign originally aired in the US before last summer to promote the Nissan Leaf, but has now been rolled out to Europe.

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