Alesha Dixon fronts Weight Watchers biggest UK ad campaign
Strictly Come Dancing judge Alesha Dixon is to front a new advertising campaign for Weight Watchers UK.
The campaign will also include members of the weight loss programme, which will include their insights into losing weight.
The campaign is the largest to be created for Weight Watchers, released to tie in with New Year’s and featuring Dixon’s track ‘Do It Our Way (Play) that is also available to download on iTunes.
Video interviews with Weight Watchers members who appear in the video discussing their weight loss have also been included on the company's YouTube channel.