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Ad Age asks the Drum: Help us track down this phoney sexiest ad survey

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By Noel Young, Correspondent

January 2, 2012 | 3 min read

The US magazine AdAge has asked for the Drum's help in tracking who distributed a phoney story attributing to AdAge a tale about Rihanna winning the accolade of the sexiest ad campaign for her work with Armani. There was no poll - and no story in Ad Age.

Rihanna: very sexy - but not in Ad Age

Laurel Wentz, Ad Age,International & Multicultural Editor, e-mailed us, "We noticed that the Drum, and a number of other publications, ran a story Dec. 29 about an Advertising Age survey of the sexiest ad campaigns.

"The story is a fake--Ad Age never did any such survey--and we're trying to find out who's making up stories about us and apparently distributing them to the media.

"Do you know where that story came to you from? We'd really like to get in touch with whoever it is and would really appreciate it if you can point us in the right direction."

Ad Age reported on its website that they had "gotten shout-outs" from The Daily Mail, The Huffington Post, PopCrush, the Hindustan Times, the International Business Times, Wetpaint, StyleBistro, Fashion Etc., the Drum and others.

"Rihanna herself even picked it up on Twitter, adding the hashtag #G4L -- Gangster for Life."

But no such survey was carried out by Ad Age ."After seeing the attention the sexiest-ad survey got, we kind of wish we'd done one. We heard about it first from the Daily Mail," said Ad Age

"We got our info for the post you are referring to from Huffington Post, who got their story from the Daily Mail (who all credited you)," GlobalGrind's celebrity editor explained.

The Daily Mail said its source was a press release from an outfit called TNI Press Ltd. Last word from AdAge: "We called and wrote TNI but haven't heard back. If some other magazine did the sexiest-ad poll we're being credited with, we haven't had any luck finding that either."

Ok, Drum sleuths, tell us what you know!

Daily Mail Rihanna HuffPost

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