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Sky Aurasma Technology

Treasure Island campaign brings ad to life with Aurasma


By The Drum Team | Editorial

December 29, 2011 | 1 min read

Sky has continued its advertising campaign for Treasure Island by joining with Aurasma.

Aurasma’s augmented reality technology was used as part of the advertising, allowing users who have the free app on their smartphones or iPad 2 to scan the image and see the trailer for the two-part drama.

Treasure Island, featuring actors such as Eddie Izzard, Phillip Glenister and Elijah Wood, will air on Sky 1 at 7pm on New Year’s Day and Holiday Monday.

Sky Aurasma Technology

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