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Scottish Government

Scottish Government to continue Play Talk Read campaign for festive period

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By The Drum Team, Editorial

December 29, 2011 | 2 min read

The Scottish Government has revealed that it is to continue its Play Talk Read campaign with the focus of encouraging parents to good spend time having ‘old fashioned fun' with their children.

The Play Talk Read campaign, which launched in 2009, promotes positive interaction with under threes from day one through simple inexpensive activities.

Aileen Campbell, Minister for Children and Young People, said: "Christmas time can leave parents feeling worried they have to splash out on lots of expensive toys. It's important for mums and dads to know it's the simple things that have a big impact such as playing with their kids more, or just spending time talking or reading with them. All of which costs nothing and can bring huge benefits for family life and a child's positive development.

"The holiday season is a great opportunity to have some fun together as a family and revisit some of the old classic games from our own childhood such as hopscotch, skipping or head shoulders knees and toes. Overall, its quality time and attention that makes all the difference - simply playing, talking and reading with little ones and having good old fashion fun."

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