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BIC ad banner unveiled on YouTube homepage


By The Drum Team, Editorial

December 29, 2011 | 1 min read

As part of the launch of its new advertising campaign for the BIC Flex 3 razor, the ad is being showcased on the YouTube homepage today.

The 90 second “WTF! Insane human curling” video will also be shown at the cinema.

Alexis Vaganay, marketing director of BIC Europe, said: “This human curling video illustrates in a funny and irreverent way the “surprisingly smooth glide” offered by BIC Flex 3 – a 3 blades shaver with moveable blades, using technology that BIC is making available to everyone.”

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