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Best Christmas ever for iOS and Android activations


By The Drum Team, Editorial

December 28, 2011 | 1 min read

Christmas Day saw 6.8 million activations for iOS and Android combined, in the best Christmas so far for the devices.

According to Flurry Analytics, between 1.3 and 1.8 million devices powered by Android or iOS were activated daily during the first 20 days of December. However, on December 25, this figure leapt to 6.8 million - a 353% increase over the early December baseline.

In comparison to Christmas Day 2010, which saw 2.8 million device activations, the growth this year was more than 140%.

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