The Drum Awards Festival - Official Deadline

-d -h -min -sec

Calvin Klein

Famous woman ad executive lose three children and parents in blaze

Author

By Noel Young, Correspondent

December 26, 2011 | 2 min read

One of America's most famous women advertising executives lost her three children and her parents as a horrific fire destroyed the family's home in Stamford, Connecticut on Christmas morning.

Madonna Badger

Madonna Badger, and a male acquaintance Michael Borcina, whose firm was renovating the house, escaped the fire. But Badger's three daughters — a 10-year-old and 7-year-old twins — and her parents, who were visiting for Christmas, died.

Madonna's father Lomer Johnson had worked as a Santa at New York's Manhattan's Saks store over the holiday season .

Yesterday the $1.7 million house was torn down because it was unsafe. Neighbors heard screaming shortly before 5 a.m. on Christmas Day and rushed to help, but could do nothing as flames engulfed the building. Madonna Badger was said by neighbours to be screaming, "My whole life is in there." .

A Saks spokeswoman said, "Mr. Johnson was Saks Fifth Avenue's beloved Santa, and we are heartbroken about this terrible tragedy,"

Badger was the founder of New York City-based Badger & Winters. She created the iconic Mark Wahlberg underwear ads for Calvin Klein, among other notable campaigns.

Police notified Badger's estranged husband, Matthew Badger, of the tragedy and drove him to the scene from his apartment in Manhattan. The two who split three years ago are getting divorced

Calvin Klein

More from Calvin Klein

View all

Trending

Industry insights

View all
Add your own content +