The Drum Awards for Marketing - Extended Deadline

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By Stephen Lepitak, -

December 26, 2011 | 1 min read

A new campaign has been released by Butlins to promote sales of its family holidays in 2012.

The campaign, by Now, features a girl jumping with excitement around various locations at the company’s Bognor Regis Holiday Camp.

The advert is accompanied by the track ‘Generator’ by The Holloways and features the tagline ‘Happiness is Butlins’.

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