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By Ishbel Macleod, PR and social media consultant

December 23, 2011 | 2 min read

MORE TH>N is set to launch a new advert, ‘The Storyteller’, on 28 December, continuing the MORE TH>N Freeman campaign.

The multi-media campaign will begin with 30, 20 and 10 second TV and radio executions, featuring MORE TH>N Freeman reciting a series of short stories handpicked from the “Book of MORE TH>N” – with each story revolving around human experiences demonstrating MORE TH>N’s products. Digital and social media activity will follow the advert launch.

Pete Markey, chief marketing officer for MORE TH>N and RSA, said: “The MORE TH>N Freeman campaign has been a huge success and has really broken the mould when it comes to insurance advertising. We wanted to build on this success and have created an ad campaign that will reach the hearts and minds of people the length and breadth of the country.”

MORE TH>N Freeman added: “It's almost a new year. With a new year comes change. Now change can be a scary thing, but without change we'd be left floating like a lemon peel. So this year, I have a new role...a more comfortable role, sat alongside the trusty Book of MORE TH>N. A classic book brimming with time-honoured tales of how the good folks at MORE TH>N move heaven and earth to solve the predicaments of the everyday. So sit back, turn on and tune in to the next chapter in the MORE TH>N Freeman saga. I'm MORE TH>N Freeman. Thank you for listening.”