Abc Guardian Media Group

Guardian breaks its web traffic record for second month in a row


By Ishbel Macleod, PR and social media consultant

December 23, 2011 | 2 min read

The November ABCs have found that the Guardian has broken its web traffic record for the second month running, with an average of 3,666,492 unique daily browsers.

This is up 12.9% from October, and 59.1% from November 2010.

The monthly page impressions for the Guardian are 391,051,763, with 63,589,633 unique users – up 58.8% from last year.

Georgina Henry, head of, said: "Earlier this year the Guardian announced its digital-first strategy, so it's fantastic to finish the year on a record high with an average of 3.7 million daily unique browsers visiting our content online, up a massive 59% since this time last year. This success has been fuelled by both our agenda-setting journalism, and our digital expansion, with Guardian content being available on more platforms - and to more readers - than ever before."

Abc Guardian Media Group

More from Abc

View all


Industry insights

View all
Add your own content +