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Channel 4

Nina Ricci to sponsor New Girl on Channel 4

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By The Drum Team, Editorial

December 22, 2011 | 1 min read

Perfume company Nina Ricci is to sponsor Channel 4’s new comedy show New Girl, which is to launch in the UK next month.

The show, produced by Fox, features indie actress Zooey Deschanel as Jess Daly, a newly single girl who answers a flat share ad and ends up living with three men.

The deal was brokered by MPG Media Contacts, and covers on-screen sponsorship across Channel 4, E4 and 4oD.

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