KBH On-Train Media announces three contract wins
KBH On-Train Media has announced that it has won three new rail contracts, for London Midland, Southern Rail and Southeastern.
London Midland has appointed KBH to install traincard frames on its fleet. The outdoor contractor will install 2,144 new square advertising panels on the fleet’s 268 carriages.
KBH has also been appointed to cover Southeastern’s new high-speed trains in the South East as part of a renewed contract with the company, as well as having renewed and extended its contract with Southern Rail and is tripling its poster holding with the train operator. KBH will install 3, 330 new panels on Southern fleets to add to the existing 928 existing spaces already on part of the Southern fleet, with the number of carriages carrying advertising increasing by 744.
Ian Reynolds, managing director of KBH, said: “More and more advertisers are recognizing the strength of the medium. Many clients within publishing, charity and technology have all used our traincard medium for the first time this year, and importantly are coming back due to an impressive ROI.”
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