Drinks dispense service company Innserve has appointed Shrewdd Marketing to launch its Best Cellars Awards 2012.
The Yorkshire based agency is developing all the marketing collateral and supporting publicity for the company, as well as having worked with local photographer Kieron Nevison to create the supporting imagery.
Shrewdd is also working with local actor Simon Kirk, who became the campaign’s fictional character, Rupert Lovebeer.
Steve Lakin, business development manager at Innserve, said: “We are really excited to be launching the campaign for 2012 with Rupert Lovebeer. Shrewdd Marketing has developed a fantastic concept for this year’s launch, the best we’ve ever had.”
Alf Lombardi, managing director at Shrewdd Marketing, added: “It is great to be able to develop the Innserve Best Cellars Awards campaign for 2012. We were proud to be chosen to help develop the national campaign and are delighted that Innserve are happy with the results.”