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Freeview unveils DM campaign with WDMP

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By Ishbel Macleod, PR and social media consultant

December 22, 2011 | 2 min read

Freeview has launched a DM campaign this week with WDMP, targeted at audiovisual retailers and their sales staff during the festive season.

The campaign will see Curry’s, PC World and Comet sales teams across the UK receive a giant blow-up chair featuring with Freeview’s new slogan: ‘How good is that?’. Along with the chair, stores will receive literature thanking the sales teams for their continued support and reminding staff that Freeview is still available in their store.

James Chambers, retail marketing manager of Freeview, said: “As we approach the busiest time of the year for retailers, with more and more customers considering alternatives to pay television, we wanted to thank the sales teams for their continued support and remind them of our great product offering and the benefits of Freeview.”

The mailpack features a competition, inviting the sales teams take pictures of themselves in the blow-up chair and submit them online, with the best photos and team winning a Freeview + HD box as well as their picture being published in ERT magazine.

Gavin Wheeler, CEO of WDMP, said: “Freeview has just launched their new above the line marketing campaign, which focuses on generosity and uses balloons to embody the fun their channels and products give. Sending a blow up chair in the post is the perfect complement and will not only make the sales teams smile but also give FREEVIEW an engaging and amusing way to say thank you.”

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