Channel 4 to take over tube screens for NYE campaign
Channel 4 has teamed up with media owner CBS Outdoor UK to launch an ad campaign across more than 1400 digital screens in London tube station's on New Year's Eve.
The campaign will feature a host of famous Channel 4 faces including stars of forthcoming programmes The Bank Job, New Girl, The Mash Up and Alan Carr's New Year's Eve Specstacular.
There will be different ads to target revellers in the run-up to midnight, at the stroke of 12 and after the countdown.
Jason Cotterrell, country director at CBS Outdoor UK said: “Channel 4’s domination of our entire central London digital estate demonstrates the creative flexibility, high impact, and audience reach our screens can offer.
"This will allow the broadcaster to engage with huge volumes of revellers travelling on the London Underground on New Year’s Eve, as part of a unique campaign that has never been done before.”
The campaign has been planned and booked by OMD and Posterscope.