By The Drum Team, Editorial

December 22, 2011 | 1 min read

Bic is launching two new campaigns with Boutique Media Communications – a cinema advert for Flex 3 and a Bic Kids TV advert.

The Flex 3 ad launched virally on YouTube, before being launched at cinemas with Sherlock Holmes ‘A Game of Shadows’.

David Byrne from Boutique Media said: “The Flex 3 viral has been tremendously successful and we are extremely excited to be running the campaign across cinema screens until the 14th January.”

The Bic Kids advert will be running across digital stations such as CITV, Disney XD, Cartoon Network and Nickelodeon.

Byrne continued: “With the variety of products and passion for thinking differently, Bic has always been a fantastic brand to work on. This is a significant investment for Bic and we are delighted to be working with such an iconic brand.”


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