Y&R to unveil Tech.YR. global technology marketing practice

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By Ishbel Macleod, PR and social media consultant

December 21, 2011 | 1 min read

Marketing communications company Y&R has announced that it is launching a global technology marketing practice, Tech.YR., by aligning seven Y&R agencies that focus on technology and telecommunications.

Banner in London, SicolaMartin in Texas, Y&R Business Communications Geneva, Y&R Singapore, Y&R Beijing, VML Brazil and VML in multiple markets will be integrated to provide a global network to its clients.

David Sable, global CEO of Y&R, said: “Tech.Y&R allows any client with a technological, telecom or otherwise complex offering a unique and proven global network. We are offering them a global partner who understands how to turn complexities into compelling marketing.

“Beyond accountability and measurable value across multiple markets, which of course this brings, it is also about letting our clients tap into great resources and people around the world who have highly specialized experience in this sector.”

Marcus Brown, CEO of Y&R’s operations in Geneva, will lead the practice as its managing partner, while Banner CEO Michael Wrigley and SicolaMartin CEO Cherie Cox will act as partners.

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