The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Author

By The Drum Team, Editorial

December 21, 2011 | 1 min read

Sky has unveiled its latest fairytale-themed TV ad - a retelling of Aesop's Fable, The Boy Who Cried Wolf.

The new ad, which will air for the first time on Christmas Day, promotes Sky's winter broadband offers.

The creative was produced by WCRS and also includes outdoor, press and online advertising.

Lucian Smithers, director, brand strategy and communications at BSkyB, said: "The new advert is the latest addition to the popular Sky fairytale campaign and The Boy Who Cried Wolf has provided a great setting for our Broadband Winter Sale."

Content created with:

WCRS

WCRS is a creative agency combining over 30 years of brand building expertise with the ability to execute ideas in any channel.

The resulting talent base...

Find out more