The Drum Awards Festival - Extended Deadline

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By The Drum Team, Editorial

December 21, 2011 | 1 min read

Sky has unveiled its latest fairytale-themed TV ad - a retelling of Aesop's Fable, The Boy Who Cried Wolf.

The new ad, which will air for the first time on Christmas Day, promotes Sky's winter broadband offers.

The creative was produced by WCRS and also includes outdoor, press and online advertising.

Lucian Smithers, director, brand strategy and communications at BSkyB, said: "The new advert is the latest addition to the popular Sky fairytale campaign and The Boy Who Cried Wolf has provided a great setting for our Broadband Winter Sale."

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