Lastminute.com appoints Adam & Eve to creative account
Lastminute.com has appointed Adam & Eve to its £6 million creative account, with the aim of creating a new brand vision and creative direction for the company.
The website is looking to return to its roots as the top choice to visit when booking a holiday or trip at short notice.
Tammy Einav, board director at Adam & Eve, told Campaign: "Lastminute.com is an iconic brand, we are very proud to have this opportunity to re-assert their unique positioning in the travel market."
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