Book takes a look at the Olympic legacy generated throughout London


By The Drum Team, Editorial

December 21, 2011 | 1 min read

A book highlighting ‘the real legacy of the Olympic Games’ has been published, featuring images of independent businesses who have rebranded to use the term ‘Olympic’ in their title.

Published by OpenAgency, Olympics features recently commissioned photography of stores bearing the Olympic name, including Olympic Kebab’, ‘Olympic Car Wash’, and even ‘Olympic Sewing Machine Repair’.

The book aims to reflect what is going on around London, and how the Olympics has inspired people, who may be affected by the laws introduced around the use of Olympic terms to protect brands sponsoring the event.

‘Olympics: A snapshot history of the Olympic Games is available now from www.openthebook.com with £1 from each sale going towards prostate cancer charity.


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