The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

December 21, 2011 | 1 min read

One of a trio of neat commercials drawing attention to games available from the gaming retailer. In this execution, stirring music greets a customer who the salesman imagines to be the character he'll be playing in the game itself.

Agency: TBWA\London

Creative Team: Marcello Bernardi / Nils-Petter Lovgren / Gabriel Miller / Lee Tan TV Producer: Trudy Waldron Film Prod Co: Thomas Thomas

Director: Albert

Producer: Jeremy Barnes

Dir of Photography: Mike George / Nanu Segal Post-Prod House: Framestore VFX Producer / Supervisor: Laura Penta Editing House: Final Cut

Editor: Steve Ackroyd

Audio House: Grand Central

Every day, advertising review website David Reviews chooses an advert currently running on UK screens as a stand out piece of creative, while offering and evaluation of the work.

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