Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Finished
16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

FEATURING
Gordon Young
Editor-in-chief at The Drum

Two new rules added to Editors' Code of Practice

Two new rules will be introduced into the Editors' Code of Practice from 1 January, both involving what must be done if a newspaper or magazine breaches the PPC code.

The first rule, which will be added to the preamble of the code, will "require editors who breach the Code to publish the PCC's critical adjudication in full and with due prominence agreed with the PCC's director".

The second will be added in the public interest rules, and will "require editors who claim a breach of the Code was in the public interest to show not only that they had good reason to believe the public interest would be served, but how and with whom that was established at the time".

Paul Dacre, editor of the Daily Mail, editor-in-chief of Associated Newspapers, and Code committee chairman, said: "These changes are designed to ensure that the normal good practice followed in most newspaper offices in most cases becomes enshrined in the code itself, and in doing so explodes some popular fallacies about press self-regulation.

"Last year we introduced a rule requiring editors running corrections to agree prominence with the PCC in advance. This has helped to kill the myth that they are routinely buried in the paper.

"Now we have brought the publication of critical adjudications more into line with that. It should dispose of another misconception.

"The public interest amendment underwrites the need for editors and senior executives to give proper consideration before they consciously decide to breach the code - something that should never be done lightly.

"They should be ready to demonstrate they have observed this process. Most do it already. This measure should be a safeguard, not a burden."

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.