McCain to launch movie giveaway with Film4
McCain Wedges is to give away 10,000 downloadable movies as part of a campaign with Film4.
The campaign will run between January and April next year and will be promoted on-pack, online and on Film4.
To win a movie download, consumers need to enter their details at film4.com/instantwin or the McCain Facebook pages. Consumers who enter during a ‘winning moment’ will be rewarded with a film download.
McCain Wedges is also continuing to sponsor the prime time 9pm slot on Film4, for the second year running, as part of its ongoing partnership with the channel.