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McCain to launch movie giveaway with Film4

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By The Drum Team, Editorial

December 20, 2011 | 1 min read

McCain Wedges is to give away 10,000 downloadable movies as part of a campaign with Film4.

The campaign will run between January and April next year and will be promoted on-pack, online and on Film4.

To win a movie download, consumers need to enter their details at film4.com/instantwin or the McCain Facebook pages. Consumers who enter during a ‘winning moment’ will be rewarded with a film download.

McCain Wedges is also continuing to sponsor the prime time 9pm slot on Film4, for the second year running, as part of its ongoing partnership with the channel.

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