Read our new manifesto

Santa, under pressure, gets a new little helper . . . Siri from the iPhone

Direct from her starring appearance on the iPhone 4S, Siri has teamed up with Santa Claus, for this Christmas commercial for the iPhone from TBWA\Media Arts Lab.

The iPhone voice helps Santa throughout his evening, giving him directions to various homes, and passes on a gentle nagging message from Mrs. Claus.

At the end, Siri tells Santa he has about 3.7 billion appointments left for the night. No time for gossip on the iPhone, then!

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis