A cross platform six-figure campaign for Freeview has been developed by IPC Connect’s TV titles, including TV Times, What’s on TV and whatsonTV.co.uk.
Developed in-house by IPC Media, the campaign will aim to educate consumers about the capabilities offered by the Freeview+ digital recorder, running within Christmas editions of the magazines and their websites.
Editorial content will run in the magazines highlighting what their editors and TV celebrities will be watching and recording on Freeview+ over Christmas, while a branded sticker sheet in the TV times will also help readers plan their viewing through the listings pages.
Matt Downs, creative media director, IPC, commented: “The Christmas period is when consumers plan and share their TV viewing experiences more than ever so it really is the perfect time to communicate with this audience. We were delighted to be able to create this interactive multi-media campaign for Freeview. By integrating print, paper technology and digital our brands will help the client engage with their audience in a fun way, and ensure they get their messaging across.”
Owen Jenkinson, head of marketing, Freeview added: “There is so much to watch on TV at this time of year, so it is a perfect time for Freeview to highlight that viewers don’t need to miss out on the programmes they love at Christmas as Freeview+ allows them to pause and record TV. And because Freeview is contract free, they don’t need to worry about monthly TV subscriptions.”
MEC brokered the campaign.