Dana Petroleum enlists Precedent to create new brand identity


By The Drum Team, Editorial

December 19, 2011 | 2 min read

Oil and gas company Dana Petroleum has hired Precedent to create its new brand identity.

The move comes a year since the Korean National Oil Corporation acquired Dana Petroleum for $2.9bn. It is now targeting growth in Europe, The Middle East and Africa.

Andrew McCallum, director of group communications and external affairs, said: "With the change of ownership in October 2010 it was widely assumed that the Dana brand would disappear but that’s not the plan. Instead, we want to create a new identity for the company that will help us demonstrate our scale and expertise and leverage our unique partnership with the Korean National Oil Corporation.

“We’re delighted to be working with Precedent on the development of a brand positioning that will stretch from oil and gas rigs 200 km offshore, to the company’s new headquarters in Aberdeen, to a new online and social media presence. Our new identity is a central pillar in the broader communications and external affairs programme we’ll be delivering in 2012 and beyond.”

Precedent, which has offices in Edinburgh, London and Cardiff, was appointed following a competitive pitch involving six agencies.

Content created with:


We are a digital experience company based in London and Hong Kong.

We work with clients we believe in, who become our partners.

At Precedent we’ve...

Find out more


Industry insights

View all
Add your own content +