Primesight retains £8m Glasgow Subway advertising contract


By The Drum Team, Editorial

December 16, 2011 | 1 min read

The £8m Glasgow Subway outdoor advertising contract has been retained by Primesight.

Following a competitive pitch process that included JC Decaux and CBS Outdoor, Primesight, which has held the contract for two decades, will sell traditional and digital advertising for another five years, should a two year extension be invoked.

The contract is estimated to be worth in excess of £8 million over the five year period.

This year Primesight successfully launched its digital offering Primevision on 6 sheets across its system and currently has 20 digital screens in the Glasgow Subway.

Keith Lammie, Primesight regional director said, "In the last five years we have delivered some fantastic and unique campaigns for our clients in the Glasgow Subway. From special builds and wrapped trains to live feeds and digital screens we continue to push innovative offers for our clients. We have put forward some ambitious development plans and it will be with pride to see these come to fruition over the next few months.”


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