Perform acquires two sports media companies

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By The Drum Team, Editorial

December 16, 2011 | 1 min read

Perform, the digital sports content distributor, has bought two sports media companies in deals that could be worth a combined £10m.

It has paid €4.3m in cash to acquire the remaining 49% of shares it does not own in Global Sport Media, a company which owns the soccerway.com football website and provides sports information services.

And it has paid an initial £550,000 in cash (rising to £5.85m) to buy the 40% of shares it does not currently own in WatchandTrade, a company which delivers live sports video content and technical services to sportsbooks.

Perform was the company which delivered the landmark internet-only coverage of England's football World Cup qualifier against the Ukraine in 2009.

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