Perform acquires two sports media companies
Perform, the digital sports content distributor, has bought two sports media companies in deals that could be worth a combined £10m.
It has paid €4.3m in cash to acquire the remaining 49% of shares it does not own in Global Sport Media, a company which owns the soccerway.com football website and provides sports information services.
And it has paid an initial £550,000 in cash (rising to £5.85m) to buy the 40% of shares it does not currently own in WatchandTrade, a company which delivers live sports video content and technical services to sportsbooks.
Perform was the company which delivered the landmark internet-only coverage of England's football World Cup qualifier against the Ukraine in 2009.