Fisherman's Friend to return on TV

By Hugh Jordan

December 16, 2011 | 1 min read

Iconic lozenge brand Fisherman’s Friend is to air two new TV ads at the start of next year, hoping to capitalise on the peak of the winter cold and flu market.

The two ads – known as ‘foundry’ and ‘taxi driver’ – show characters in fits of Fisherman’s Friend-induced gurning. Turning a potentially negative aspect of the brand into a positive, both ads use the tagline: Talk about strong.

The TV campaign, which launches 2nd January, will be backed up by online and social activity using the same creative, as well as in-store promotions.

“These new creatives really drive home the message that Fisherman’s Friend lozenges are the strongest around, says Martin Stimson, area business manager for the UK.

“The ads poke fun at the fact that these lozenges pack a real punch... and provide a real talking point for consumers, increase brand awareness and encourage product trial”


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